FOUNDER STORY
Founded by Kieran Groves after 17 years behind the chair, MANIAC was built by barbers, for men who care about how they look and how they show up.
What started as a vision for elite barbering has grown into a modern men’s brand rooted in precision cuts, bold styling, and strong identity. Every MANIAC shop is designed to be more than a haircut — it’s a place to reset, connect, and leave sharper than you arrived.
That same standard runs through our hair and beard products and MANIAC clothing — all used, worn, and tested daily inside our barbershops, and built to perform in real life.
MANIAC stands for honesty, strength, and supporting men’s mental health, with a percentage of annual profits donated to a chosen mental health charity.
No hype. No shortcuts.
Just great barbering, quality products, and clothing men can believe in.
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.